What you need to know

When planning your sports event in Cabarrus County, please take the following considerations into mind.

Evaluation Criteria – Primary Considerations

Prospective events will be considered based on the direct economic return projected in terms of direct spending, tax revenues and business climate. We will do research on previous events or comparable events if the event is new, and make projections based on conventional methods of estimating an event’s direct economic value.

Availability to hold the event will be based on where we are in the time of our business cycle where lodging guest room supply normally outweighs demand. Preferably, events will take place when lodging properties can oblige the needs of the participants and visitors with minimal displacement to business already booked.

Consideration will be given to the probability that the event can be self-supported (sponsorship, services-in-kind, media rights, etc.). A critical element is the significance of whether or not enough local financial support (both public and private) is available to sustain the event. An estimated budget for the venture, including proposed revenue sources, will be necessary in order to fully assess the event.

Prime consideration will be given if the event planner that can develop a viable organizing board and recruit and train a sufficient volunteer base.

Secondary Considerations

Significance will be given to the impact new events would have on existing events/activities/organizations such as reduction of audience contribution, financial support, volunteers, sponsorship, media coverage, venue access, etc.

The event will also be judged on how it will generate positive exposure for the various communities involved by demonstrating to other planners that the area and its distinct communities are an excellent destination for sporting events and capable of hosting event of this significance.

How the event will enhance the community beyond the field of sports will also be considered by the following factors:

  • Promoting the event with the collaboration of the community leaders, event planners and volunteers.
  • Opportunities for event participants to work with youth groups in the community (clinics, camps, skills competition, etc.) and personal appearances by athletes with youth organizations.
  • Athlete appearances at local schools, professional seminars, or forums on pertinent topics.



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